The Role of Cloud Technologies in Improving Enterprise Data Management: A Case Study of Intelligent Business Applications

Abstract

Data has become a consumer asset in the digital age, requiring innovative solutions for storage, processing and analysis. Cloud computing has emerged as a transformative technology that enables organizations to better manage large amounts of data and improve business flexibility by reducing costs This paper presents case studies of intelligent business applications (IBAs) such as customers relationship management (CRM) and enterprise resource management (ERP) systems -Examine how they improve data management Studies show that cloud integration gives organizations real-time data access, scalability, and advanced analytics capabilities, and enables them enable faster and more accurate decision-making Despite the obvious benefits, challenges remain such as data protection, privacy, and compliance with regulations such as the GDPR and CCPA. This study identifies these challenges and proposes solutions, including improved encryption, access control, and hybrid cloud models. The findings suggest that future advances in cloud technologies such as AI, blockchain, and edge computing will further increase the efficiency, security, and scalability of cloud-based enterprise data.